NATIONAL MANIFESTO FOR TOURISM REGENERATION
Greece is not just summer, sun, and sea. It is a living civilization, a unique gastronomic journey, and a vast natural landscape that can welcome visitors every season of the year. We believe in a Greece 365, where tourism becomes a driving force for the economy, local development, and the global promotion of Greek culture.
We declare the need for a tourism strategy based on innovation, sustainability, and balanced development of all regions of the country.
A NEW TOURISM MODEL: TIMELESS & THEMATIC DEVELOPMENT
✔ Demassification of tourism: Reducing reliance on summer tourism and expanding into alternative forms.
✔ Support for local economies: Regions become tourism growth hubs, promoting their unique identities.
✔ Backing for small & medium tourism enterprises: Funding and tax incentives for investment beyond major urban centers.
✔ Preservation of natural and cultural assets: Sustainability and respect for the environment.
KEY PILLARS OF TOURISM DEVELOPMENT
1. ALTERNATIVE TOURISM
- Winter Tourism: Support for ski resorts and mountain destinations.
- Agrotourism: Linking tourism with the primary sector; developing traditional guesthouses.
- Gastronomic Tourism: Promoting Greek cuisine and creating themed culinary routes.
- Wine Tourism: Establishing internationally recognized wine trails.
- Religious Tourism: Highlighting monasteries, Byzantine sites, and pilgrimage routes.
- Medical & Wellness Tourism: Developing medical centers and leveraging thermal springs.
2. SUSTAINABLE TOURISM DEVELOPMENT
- Tax incentives for eco-friendly tourism infrastructure.
- Reducing the environmental footprint of tourism businesses.
- Blending cultural and nature-based tourism through ecological experiences.
3. MODERN INFRASTRUCTURE & DIGITAL TRANSFORMATION
- Expanding road and rail networks to connect remote areas.
- Establishing small airports in key destinations.
- Digitizing tourism services: AI-powered booking platforms, VR & AR travel experiences.
4. INTERNATIONAL PROMOTION – “HELLAS 365”
- Partnerships with global travel platforms to promote alternative destinations.
- Targeted campaigns in strategic markets: USA, China, Scandinavia, Middle East.
- Participation in international tourism expos and attracting foreign investment.
OUR VISION: A GREECE THAT LEADS IN GLOBAL TOURISM
We do not settle for stagnation. Greek tourism can transform the economy and position Greece among the top destinations in the world—year-round. Investment in alternative forms of tourism, modern infrastructure, and sustainable practices is the key to long-term growth.
We call on every citizen, business, and local community to become part of this transformation. Tourism development is not a privilege of the few—it is an opportunity for all.